Partnership between We4show and New Life announced


Like all people of Live Entertainment, this Pandemic hit us fully, at the beginning of a World Tour with DSL that would take us to 4 continents close to all our fans.

We immediately thought about which kind of innovative solutions could be able to start again, gradually, to make this forced distance less traumatic, for the fans, for our artists, for us and particulary for Art and Culture without which we can’t imagine a world.

Live4Life – 19th Sept 2020 Assago (Mi)- Italy

September instead of a restart was a new abyss, with other postponements of the shows, but the idea of ​​giving up never came close to us! We started studying possible solutions because, in our opinion, the places for events can be safe with some precautions and with the professionality that is inside our sector; we thus came into contact with an American revolutionary technology for the sanitization of spaces, studied and approved by NASA, and increasingly widespread also in Italy in closed environments such as pharmacies, medical offices, gyms, schools etc. is the website of the American Producer, New Life Srls is the Italian distribution company with which, in addition to an exclusive collaboration, we are developing “ad hoc” solutions to be able to safely return enjoying our Music, theater, sport, culture and art in general. Back to live shortly!

We believe in a gradual and different restart, we believe in a better life at home and in the office, we believe that we must return soon, very soon to have joys and security, not worries and anxieties.


ActivePure® Technology Video-APsite from ActivePure® Technologies on Vimeo.


Technical Sheet

WebSite New Life



<< We are the exclusive distributors of this technology from 5 years, and obviously from February 2020 the requests have increased tenfold because the Active Pure technology is also 100% safe for humans, animals, plants and obviously for the environment. We were looking for high profiles for our company which is in a phase of exponential growth and we came across We4Show which struck me because it saw a type of development and collaboration if linked to the restart of live entertainment, and then I started to understand the obvious potential of the project, but also and above all, the extreme need to develop ad hoc solutions for event spaces together with We4Show.

We are therefore proud to announce the partnership with We4Show complete with a pilot project to be presented to the world of Live Entertainment and also to the Government for a gradual and safe resumption of events. All the companies in our Group have been driven by this exciting project >>

Andrea Marozzini New Life Srls


We are studying day and night ad hoc solutions to be proposed to the Italian Gouvernment, to producers, artists, clubs, theaters and the solutions will be different: purchase, rental, rent with the related tax relief, partnership opportunities in exchange for visibility, obvious savings in the medium term but safety first for those who work and for those who will return to enjoy our events.

We4Show also wanted to include a dedicated part to individuals / customers / fans who want to equip themselves with this solution also for their own environments, guaranteeing dedicated discounts for all those who will become aware of this technology thanks to the resumption of live events, thanks to We4show and New Life.

For more information, requests, quotes, analysis of your environment, simply write to and in the subject write “WE START FROM LIVE, IN SAFETY MOOD”